"End of the Spear" is the story of Mincayani, a Waodani tribesman from the jungles of Ecuador. When five young missionaries, among them Jim Elliot and Nate Saint, are speared to death by the Waodani in 1956, a series of events unfold to change the lives of not only the slain missionaries' families, but also Mincayani and his people.
This campaign was one of the most successful "viral" email campaigns every undertaken. This feature film, by Mel Gibson, was not promoted by convention movie distributors. Millions of people used the Internet (via this TV-Button page) to tell their friends to see this film.
Turtle Wax used the EMS to promote a series of personal appearances of this car. It was a contest which awarded this custom car. The car was displayed at a series of auto shows. EMS campaigns were sent to targeted areas corresponding to each auto show.
Acura
