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TV-Buttons in Directories and Search Engines:
The original purpose of the TV-Button, and why it  was developed by WebcastingTV, was for users of Internet Yellow Pages to see a video about a business they are interested in. TV-Button programs are inexpensive and designed to be "informational." They are sold by the Yellow Page publisher or through outside resellers. The research listed here measures the effectiveness of a TV-Button program to draw attention to an advertiser.
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TV-Buttons in Email Campaigns:
WebcastingTV's E-mail Management System (EMS) is specifically designed to deliver a video message  to potential customers from within an e-mail message. The system enables users to create, broadcast, and track e-mail campaigns. The research listed here measures the effectiveness of EMS campaigns in reaching e-mail recipients, and how many open the e-mail, watch the video, and click on web links within the campaign.
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TV-Buttons in Websites:
The primary purposes of a TV-Button within a website are: 1) To provide richer content to the viewer, which encourages longer site visits; 2) To move a view er toward a destination within the website where a desired action is anticipated; 3) To provide an overview of the website's purpose and resources in a brief and effective way. The research listed here measures a viewer's reaction to a website with a TV-Button program. |
TV-Button User Preferences:
Over 90% of all Internet users have one of three common video player software installed. They are Windows Media, RealPlayer, or QuickTime. Th e TV-Button can detect which player is installed on the viewer's computer. Also, the TV-Button detects the user's Internet connection speed and determines if they have a firewall. There are thousands of
TV-Button customers, and these statistics show what their viewer's media and connection speed preferences are. |
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